In the luxury automotive world, specs, features, and performance benchmarks dominate the conversation. But for Audi, their true differentiator goes beyond the numbers—it's the distinct visceral feeling and emotional connection that every driver feels behind the wheel. A feeling perfectly embodied by their iconic sonic branding: the Audi heartbeat mnemonic.
By monitoring their heartbeats and closing off this stunning circuit for them to drive through, we were able to centre the experience around the emotion that they were feeling with their Audi.
— Joseph Bonnici, Chief Creative Officer
The Audi Circuit was an innovative, experience-driven campaign that brought the essence of the Audi experience to life through the heartbeats of real drivers. At a stunning location near Goderich Ontario, key influencers from the worlds of design, technology and travel were invited to experience Audi's e-tron vehicle lineup on a special controlled course. From exhilaration on the open road to appreciating Audi's innovative technology, their genuine emotional reactions and heartbeats brought the Audi feeling to life through cinematic content that resonated authentically with their followers—and extended Audi's reach to a broader audience.