Bensimon Byrne is one of Canada’s leading independent agencies. For over three decades, we’ve challenged traditional ways of thinking about advertising to build brands, drive growth, and impact culture.

Core responsibilities

The Associate Business Lead will develop relationships with day-to-day clients, lead the execution of campaigns with a comprehensive understanding of client business and brand needs to be able to translate them into agency actions. They will support strategy development, be a champion for creative, and identify and evaluate solutions quickly.

Reporting into the Senior Client Service Lead (Group Business Director/Senior Business Lead), the Associate Business Lead is a highly organized and accountable leader who can build relationships and collaborate with all TADIEM teams to deploy effective communications strategies. You are responsible for day-to-day account management including relationship health and flawless execution of integrated multi-channel campaigns by working closely with the project management team and agency resources.

• A solid communicator, strong relationship builder, confident presenter
• A strategic thinker who is curious by nature and eager to understand the clients’ marketing and integrated communication plan, how that translates to creative assets and ultimately business growth
• Someone who can ‘read’ the room, even on Zoom
• Known for their highly organized nature, with an eye for details while never losing sight of the big picture
• Someone who understands and is comfortable in the digital ecosystem and how consumers truly engage with brands
• A natural problem solver, comfortable with a degree of ambiguity
• A lover of powerful creative ideas and executional excellence whose passion motivates others
• Someone who contributes positively to agency culture and values
• Well versed in integrating current AI tools in day-to-day work and comfortable applying them to creative and strategic tasks

What You'll Do

• Build and nurture strong client relationships to foster trust
• Maintain a thorough understanding of the client’s needs including overall objectives, brand standards, product innovations, marketing challenges
• Monitor and evaluate category landscape for holistic understanding of trends, insights and competitive campaigns
• Support annual, seasonal and long-range planning process on a fully integrated account
• Work closely with key agency partners through collaborative planning and lead the execution of campaigns with a thorough understanding of production process
• Lead and manage agency resources to support the account and campaigns
• Ensure creative strategy supports and builds brand equity
• Get to the root of the ask and identify needs to lead campaign development and execution
• Oversee and lead tactical brief development, identifying opportunities beyond the ‘ask’
• Build an understanding of the forecasting, risk assessment and overall financial health on your accounts
• Work closely with the project manager, ensuring projects are completed on time and on budget

Desired skills and experience

• Have a minimum of 4 – 6 years of related experience
• Nice to have – retail and social experience

About TADIEM

Tadiem is proud to foster a culture of talent and decency, in equal measure. Our people are our priority and we work hard to cultivate an environment where they can do the best work of their careers. Some of the ways we do this are:

• A truly hybrid work environment that balances the best of both worlds
• A recognition that in service industries the workload ebbs and flows and we balance that with an additional 10 days to rest and recharge on top of your vacation entitlement to support work-life balance
• The ability to invest in your future, today and tomorrow, with a little extra help from the company DPSP (RSP matching) program
• A comprehensive benefits package
• Support from a pool of experts across various disciplines to learn from and collaborate with as well as the autonomy to be the CEO of your career

As an equal opportunity employer our goal is to build a diverse workforce that is representative, at all job levels, of the world we live in. If you require any accommodations during the selection process, please reach out.

We do not use any AI tools to screen applicants and if you've taken the time to reach out to us, please know that we've taken the time to review it.